British American Tobacco
(BAT) PLC producer of Dunhill cigarettes announced their plans to create a new company called
Nicoventures Ltd. which will produce products made without tobacco and
with only pure nicotine in an effort to offer a safer alternative to
smokers. Even though a spokeswoman of the organization said the products
the company is considering aren’t on the market yet and declined to
give any more details, we do know that two subsidiaries of Altria Group
are testing spit-free tobacco-coated toothpicks in an effort to offer
tobacco in a less socially scrutinized way.
If successful, the products of Nicoventures could help wean smokers off
cigarettes. It is the hope of BAT that Nicoventures will be a highly
profitable business that will help make up for the loss in profits due
to the decrease in cigarette sales and the scrutiny faced by tobacco
companies. “Nicoventures could be a hugely positive development from the
public health point of view, in reducing the harm from smoking”,
said David Sweanor of the University of Ottawa in Canada. However, he
did admit he was a bit skeptic, saying that nothing currently on the
market had the ability to match the sensational and psychological
effects of a cigarette that smokers crave for.
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