Marlboro Snus

Marlboro Snus is a smokeless tobacco pouch product designed especially for adult smokers in the U.S. Snus pouches are not cigarettes or spitting tobacco like dip or chew. Our snus pouches utilize a flavor strip and spit-free, dried tobacco. Marlboro Snus comes in four varieties – Rich, Mild, Spearmint, and Peppermint. We are introducing this product into test market in the Dallas/Fort Worth area to understand adult smoker acceptance.

Smoke-free, that makes it a Hassle-Free new way to enjoy tobacco. Tuck a pouch almost anywhere, anytime. Each snus pouch contains pasturized tobacco fiber, water, flavors, and other ingredients.

Marlboro Snus is part of our [Philip Morris] continuing efforts to make progress against our growth strategy by offering a new product in the smokeless tobacco category. Our growth strategy aims to add to the mix of products we offer starting with those tobacco or tobacco-related products that are adjacent and similar to our existing business, cigarettes. We believe that Marlboro’s brand equity may help to encourage trial of this product by adult smokers. Our research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes. Today’s alternatives – chew or dip – satisfy some adult smokers. However, many adult smokers dislike spitting, the appearance of the product, its texture and taste, and its packaging.